Calzuro is a premium footwear brand that specializes in high-quality, professional clogs designed for comfort and durability. Known for their iconic Italian craftsmanship, Calzuro's products are particularly favored by professionals in the healthcare, culinary, and beauty industries while also trending within the fashion industry. With a strong focus on ergonomic design and vibrant color choices, Calzuro has established itself as a go-to brand for those who need footwear that can withstand long hours while still providing style and comfort.
When Calzuro partnered with Agora, they were looking to expand their direct digital awareness and reach a new audience without incurring the high costs and effort level typically associated with digital advertising and marketplaces. Through Agora’s e-commerce search engine, Calzuro was able to significantly enhance its online visibility. In just four months, Calzuro’s products received over 40,000 views translating into traffic with a cost per click (CPC) reduction of 32% compared to their other digital advertising channels. This increase in visibility also led to almost 300 social shares of their products and Shopify store page, further amplifying their brand presence organically.
Despite their strong brand reputation and trending profile, Calzuro recognized that to maintain their competitive edge, they needed to increase their online presence, particularly among younger, tech- and fashion-savvy consumers who rely on search engines to discover new products. The opportunity was clear: by leveraging a platform that specializes in e-commerce discovery and uses AI tools and innovative image search like Agora, Calzuro could not only drive more traffic to their online store but also engage potential customers more effectively and cost-efficiently.
Agora provided Calzuro with an easy way to increase their traffic. Through Agora, Calzuro was able to reach a more targeted audience actively looking to purchase products in the healthcare niche, while also showcasing their products to a new, more general audience looking to discover trending shoe brands and make a statement. Signing up for Agora's Basic (free) subscription offered Calzuro the ability to immediately index their products, thanks to a direct sync between Agora and their Shopify store. By upgrading to Agora's paid subscription, Calzuro was able to further boost their product views with Verified product listings, ensuring that their products were consistently seen by the right audience at the right time. The partnership effectively reduced Calzuro’s reliance on traditional, more expensive advertising methods such as marketplaces and Ad platforms.
The strategy involved a phased approach to maximize Calzuro’s presence on Agora. Initially, Calzuro utilized Agora’s free listing service to gauge the platform’s effectiveness. Seeing a substantial increase in product views and social shares, Calzuro then opted for Agora’s paid Starter subscription ($99/month) to rank their products higher in Agora search results. This decision resulted in a significant reduction in cost per click and ensured that Calzuro’s were seen by thousands of relevant customers. Additionally, by monitoring performance metrics provided by Agora, Calzuro was able to continually refine their product listings, set custom search terms for products and experiment with new marketing tactics to optimize their return on investment.
Calzuro’s partnership with Agora exemplifies how e-commerce merchants can effectively boost their online sales and brand awareness through strategic use of a specialized search engine platform. If you're an e-commerce merchant aiming to elevate your brand’s online presence, Agora offers a proven path to success.
