Agora vs Amazon:
which is best for merchants?

A complete guide to understanding which marketplace is best for your store

Agora allows shoppers to search, compare and purchase products sold on stores from multiple e-commerce platforms through a single check-out.

Amazon is the world's largest marketplace and leader in shoppers, products and online sales.

Overview

Pros & Cons of Agora and Amazon

Pros & Cons of Amazon

For merchants

  • Available worldwide through the Amazon web and mobile apps.

  • Best delivery experience for shoppers with same day fulfillment.

  • Pricing and product category insights, statistics and tools.

  • Expensive referral commission fees on each product sold.

  • Very competitive marketplace for sellers, forcing them to lower profit margins to compete.

  • Tendency to replicate and sell most popular products under their own brand Amazon Basics.

Pros & Cons of Agora

For merchants

  • Does not charge sellers a commission on sales. Product is available for merchants with stores built on Shopify, WooCommerce, Wix and Squarespace.

  • Onboarding and uploading products takes less than 2 minutes. Merchants can always update their stock with one click.

  • Single check-out experience for shoppers so they can seamlessly buy from multiple e-commerce stores at once.

  • Currently available only for U.S. merchants and shoppers. More countries coming soon.

  • Currently only accessible via web app on desktop and mobile.

  • Does not offer proprietary order fulfilment options for merchants.

Detailed information

In depth comparison of Agora and Amazon

Merchant features
- U.S. coverage
- Automatically uploads seller's full product catalogue
- Advertising and PPC options
- Worldwide coverage
- Order fulfilment options
- Advertising and PPC options
Product
- Web app
- Web App
- Mobile App
Onboarding and stock management
Very easy, automatically synced
Easy, through direct or third-party plug in. Updating catelogue is manual
Pricing
Free, optional paid advertising/subscription plans
Shopper
200,000 monthly searches
+500 million downloads
Ratings
Customer data
Available transparently
Order data available; Customer data not available in most cases
Integrations

Choosing the right platform to sell on depends on your needs. Amazon is the most popular online marketplace worldwide, which makes it a great channel to join. However, with their growing merchant competition and high fees, Agora might be the better choice to boost your sales and increase your awareness without losing a percentage of your revenue.

Why join searchagora.com

Agora is the world's store

Sell on Agora easily with Shopify, WooCommerce, Wix and Squarespace.

  • Increase your revenue without losing a percentage of your margin.

  • Your Agora catalogue is always synced with yours.
    No re-uploading products or doubling work.

  • Own your customer data to grow your brand and track your new clients.

More comparisons from our merchant hub

Insights and advice for e-commerce sellers
Comparison

Online marketplaces: fee comparison for sellers

A complete breakdown of the price to sell on the most popular online marketplaces
Jun 2024
5 min read
Comparison

Agora vs Shop App

Detailed comparison of Agora and Shop App for e-commerce merchants.
Jun 2024
5 min read
Comparison

Agora vs eBay

Detailed comparison of Agora and eBay for e-commerce merchants.
Jun 2024
5 min read
Comparison

Agora vs Etsy

Detailed comparison of Agora and Etsy for e-commerce merchants.
Jun 2024
5 min read
Comparison

Agora vs Walmart

Detailed comparison of Agora and Walmart for e-commerce merchants.
Jun 2024
5 min read
Comparison

Agora vs Target

Detailed comparison of Agora and Target plus markeplace for e-commerce merchants.
Jun 2024
5 min read