Data-driven decisions and a seamless customer experience are at the center of successful e-commerce businesses. To achieve this, you need the right software tools. These tools empower you to track performance, optimize your store, offer unified experiences and cultivate loyal customers. Here's a look at seven no-code and low-code software tools that every small, growing or established e-commerce should be using:

1. Data platforms

Understanding your customers’ website traffic and conversions is crucial. Tools like Google Analytics (for SMEs), Amplitude and Mixpanel (for scale ups and enterprises) provide invaluable insights into user behavior, website performance, and marketing campaign effectiveness. By tracking data like page views, conversion funnels, and traffic sources, you can identify areas for improvement and optimize your store for better results. Additionally, with a full picture of your attribution, you can more easily double down on winning strategies/marketing channels to speed up your store’s growth.

2. SEO platforms

Search Engine Optimization (SEO) is vital for attracting organic traffic. Platforms like Semrush, Moz, Ahrefs, and Google Search Console help you research relevant keywords, analyze competitor strategies, and optimize your website content. This ensures your store ranks higher in search results, leading to more visitors and potential customers.

3. Visual analytics tools

Data goes beyond numbers. Visual analytics tools like Smartlook (for web and apps) and Hotjar (for web) provide heatmaps, session recordings, and user behavior tracking. Being able to see how visitors navigate your store allows you to identify usability issues and understand what resonates with them. This is particularly valuable for stores with lower traffic, where every visitor counts.

4. Integrated markeplaces

Expanding your reach can be a game-changer. Platforms like Agora (integrated with Shopify, Woo Commerce, Wix and Squarespace stores), Shop App (integrated with Shopify stores) and Google Shopping ( Merchant center) simplify this process. These free, integrated search marketplaces allow you to easily list your products and connect with a vast audience. With a user-friendly onboarding process and automatic syncing (with the exception of Google Shopping, where you need to resubmit your store data file or create a feed), you can be up and running in minutes, selling across multiple channels effortlessly without having to worry about stock management.

5. Email marketing platforms

Email marketing remains a powerful tool for customer engagement and driving sales. Platforms like Mailchimp, Sendgrid, Klaviyo, and (our team’s favorite) Drip help you create targeted email campaigns, nurture leads, automate abandoned cart recovery emails, and request customer reviews and referrals. Building a strong email list fosters loyalty and keeps your store top-of-mind for returning customers.

6. Referral and gamification software

Happy customers are your best brand ambassadors. Platforms like ReferralCandy, LoyaltyLion and (our team’s top recommendation) Viral Loops make the referral process effortless, enticing customers to spread the word with rewards and incentives. Gamification elements like points, badges, and leaderboards can further boost engagement and motivate customers to purchase more.

7. Connection / integration software

Streamlining processes and ensuring data consistency is key. Zapier is a fantastic tool that automates tasks and connects various software applications. It integrates with popular ecommerce platforms such as Amazon and Agora, allowing you to effortlessly sync data and create a smooth workflow.

The power of the right tools

‍By investing in the right software tools, you can gain valuable insights, automate tasks, optimize your store for conversions, and build stronger customer relationships. This comprehensive approach empowers you to compete effectively and thrive in the dynamic and competitive world of ecommerce. Consider getting a better picture of your analytics, exploring marketplaces that offer commission-free selling, and boosting your store’s referrals.