Online marketplaces: fee comparison for sellers

 A complete breakdown of the price to sell on the most popular online marketplaces

One of the most effective and obvious strategies to expand your e-commerce store is joining an online marketplace.

However, many store owners hesitate due to the ambiguous marketplace fees and sheer number of marketplace options. Wouldn’t it be nice to have a unique comparison that explains the fee differences and what the fees mean for businesses?

That’s exactly what Agora has put together – we've gathered detailed information on sellers fees for from Amazon, eBay, Etsy, TikTok Shop, and more straight from them to give you a transparent and clear breakdown below:

Fees and ranking of marketplaces

Membership fees
Listing fees
Referral fees
🥇
*
$0
$0
🥇 
$0 -$599
$0
🥈
$0-$10
$0.20
🥉 
$0
$0
$0
$0
$0
$0
$0-$39
$0
$0-$2,999
250 listings at $0

Membership fees: Fees to join marketplace (per month)
Listing fees: Fees to post or add a product (one-time, per product)
Referral fees: Fees per product sales

* Only available for Shopify stores
** Direct sales platform fees apply (Shopify, WooCommerce, Wix, Squarespace)

In depth fees breakdown and useful links

Shop App is a US-based aggregator of e-commerce stores built on Shopify, which allows shoppers to discover new products and purchase them store by store.

Agora allows shoppers to search, compare and purchase products sold on stores from multiple e-commerce platforms through a single check-out.

Etsy is the world's largest handmade and crafts marketplace, famous for its locally produced products.

Target is one of the U.S's largest retail corporation of discount stores and hypermarkets. Its online platform, Target plus marketplace (the main focus of this comparison), allows approved sellers in the U.S. to showcase their products digitally.

Walmart is one of the U.S's largest retail corporations. Its online platform, Walmart marketplace (the main focus of this comparison), allows sellers in the U.S. to showcase their products digitally.

TikTok Shop is Tik Tok's new shopping feature and integrations for small stores. Tik Tok Shop is currently an invitation-only beta.

Amazon is the world's largest marketplace and leader in shoppers, products and online sales.

eBay is the world's largest peer-to-peer marketplace, famous for its auction model.

Why join searchagora.com

Agora is the world's store

Sell on Agora easily with Shopify, WooCommerce, Wix and Squarespace.

  • Increase your revenue without losing a percentage of your margin.

  • Your Agora catalogue is always synced with yours.
    No re-uploading products or doubling work.

  • Own your customer data to grow your brand and track your new clients.

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