Agora vs Walmart marketplace:
which is best for merchants?

A complete guide to understanding which marketplace is best for your store

Agora allows shoppers to search, compare and purchase products sold on stores from multiple e-commerce platforms through a single check-out.

Walmart is one of the U.S's largest retail corporation of department, discount and grocery stores.
Its online platform, Walmart marketplace, allows sellers in the U.S. to showcase their products digitally.

Overview

Pros & Cons of Agora and Walmart

Pros & Cons of Walmart marketplace

For merchants

  • One of the most recognized brands in the U.S. by shoppers.

  • Pricing and product category insights, statistics and tools.

  • Different integration and set up options depending on your size and tech.

  • Expensive referral commission fees on each product sold.

  • The most "crowded" large marketplace based on a product-visitor ratio.

Pros & Cons of Agora

For merchants

  • Does not charge sellers a commission on sales. Product is available for merchants with stores built on Shopify, WooCommerce, Wix and Squarespace.

  • Onboarding and uploading products takes less than 2 minutes. Merchants can always update their stock with one click.

  • Single check-out experience for shoppers so they can seamlessly buy from multiple e-commerce stores at once.

  • Currently available only for U.S. merchants and shoppers. More countries coming soon.

  • Currently only accessible via web app on desktop and mobile.

Detailed information

In depth comparison of Agora and Walmart

Merchant features
- U.S. coverage
- Automatically uploads seller's full product catalogue
- Advertising and PPC options
- U.S. coverage
- Order fulfilment options
- Advertising and PPC options
Product
- Web app
- Web App
- Mobile App
Onboarding and stock management
Very easy, automatically synced
Easy, through spreadsheet upload or direct API integration.
Pricing
Free, optional paid advertising/subscription plans
Shoppers
200,000 monthly searches
120 million monthly visitors
Ratings
Customer data
Available transparently
Order data available; Customer data not available in most cases
Integrations

Choosing the right platform to sell on depends on your needs. Walmart is one of the most popular online and in-store marketplaces in the U.S., which makes it a great channel to join to boost your product's awareness. However, with their steep referral fees (depending on category) and high product competition, Agora might be the better choice to boost your sales without losing a percentage of your revenue.

Why join searchagora.com

Agora is the world's store

Sell on Agora easily with Shopify, WooCommerce, Wix and Squarespace.

  • Increase your revenue without losing a percentage of your margin.

  • Your Agora catalogue is always synced with yours.
    No re-uploading products or doubling work.

  • Own your customer data to grow your brand and track your new clients.

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